Like every other professional skill, learning the skills required of a sales copywriter take time and practice to master. You’ll have to be dedicated to putting in the extensive practice that is essential to becoming a skilled copywriter – but the work you put into learning will be more than worth it once you’re able to make a living with a career you actually enjoy.
The first thing to do as you get started is to read every book on sales copywriting you can find. Start with resources on writing styles and if you’re at all shaky with grammar and English usage, brush up on these basics. You’re not going to get far as a copywriter if your work looks as if it was written by someone who doesn’t know the language. As for writing styles, the AP Style Guide and the Chicago Manual of Style are good places to start.
Keep up with the fields of advertising and marketing by watching the media carefully. Look at advertising with a critical eye for what sort of copy is effective as well as copy which falls flat. Pay attention when you hear people talking about advertising. When you hear teenagers talking about the latest video game or soft drink commercial, this is something to take notice of – so is the fact that your spouse turns to a different channel every time a certain commercial comes on.
Sales copywriting for different media takes different approaches. As a novice copywriter, you may want to begin by working on one particular format such as radio or television ad copy, copywriting for the web or writing for print ads. By watching out for advertising as you read, listen and watch the media, you’ll be able to make a decision about which format matches your interests most closely.
Getting hired as a copywriter at an advertising firm can be tough. Having a degree in a related field like English, marketing or journalism can help make you a more attractive candidate, but there are many sales copywriters with thriving careers who have associate degrees or even no college education whatsoever.
What really matters is the work you’ve done. So how can you become an experienced copywriter who agencies will want to hire? You can do an internship, which will give you some real-world agency experience and let you build your portfolio.
As an intern, you generally won’t be paid (or at least not paid much), but at this point in your career, the experience and opportunity to add to your portfolio are more valuable to you than a salary. Your portfolio is what agencies and prospective clients will be the most interested in – and interns who demonstrate ability and put together a good portfolio during their internship have a very good chance of being hired for a permanent position at the firm if one opens up.
An exceptional portfolio will spark the interest of any experienced sales agency. So, once you have it ready, start knocking on some doors. If you plan to work as a sales copywriter, you have to be a great salesperson. And the first service you have to know how to sell is your own
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